Luc Lac Vietnamese Kitchen

reBrand

Luc Lac Vietnamese Kitchen in Portland, Oregon is a beloved spot for a late-night bowl of pho, banh mi, or cocktails. To enhance their late-night appeal, this rebrand pulls inspiration from nightlife in Vietnam, specifically colorful lanterns and neon signs. The logo represents the movement of a flashing neon sign and sets the tone for an energetic atmosphere. Repeating illustrations reference elements of Vietnam and the Pacific Northwest, and the two merge to create an eclectic visual language.